What Is Graphic Design?

When is a graphic designer needed? And what qualifies me to know these answers? I am a graphic designer in Atlanta. I started my graphic design career in 2000 when I owned a promotional products business in Birmingham, Alabama. I had to arrange client logos and artwork to the printer’s specifications to ensure that we were matching the correct logo with the imprinted product. I made the artwork and logo fit the consumer item imprinted with the desired advertising message. I had to make sure that our clients were happy with the artwork and logo design and layout.

Graphic design and marketing work together to keep your business in front of your customers and potential customers. Graphic design in many ways is the backbone of marketing. Whether you are producing a direct mail brochure or postcard, designing a business brochure, or making changes to a corporate or company logo for brand identity, you need the help of a graphic designer like me.

I Can Help You With…

[one-half-first]Brochure and Pamphlet Layout
Direct Mail Brochure Design
Corporate Graphic Design
Custom Logo Design
Brochures for Your Sales Team
Restaurant Menus and Specials Inserts

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[one-half]T-Shirt Design and Production
Brochure and Pamphlet Design
Corporate Brand Identity
Direct Mail Brochure Design
Point-Of-Sale Marketing Material for Retail
Infographics and Powerpoint Presentations
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Why You Need a Graphic Designer on Your Marketing Team

I help you save time.
I help you improve sales.
I help you improve your website.
I help make money.

The Purpose of Graphic Design

The term “graphic design” refers to a number of artistic and professional disciplines. Good design focuses on visual communication and presentation to a targeted audience. Graphic design covers everything from page layout for printed materials like the menu from which you ordered lunch, to logo development for your letterhead, to the T-shirt artwork for your annual company picnic. Businesses like yours use graphic design for your external marketing efforts to your customers and potential customers. Large companies use graphic design for internal marketing programs to improve employee retention and morale. There are many applications for graphic design to help support your business or organizational marketing and branding efforts! My websites like MichaelNeely.net and MichaelNeelyBlog.com show some of the graphic design that I have done for my blog posts. If I think of a design I want and can’t find it, I’ll create it!

I Help You Save Time

As a graphic designer, I help my clients get the results they want as quickly as possible. In some days, I can deliver same-day service on smaller projects. On larger projects, I work to complete your project as soon as humanly possible. By getting your project to completion as soon as possible, I help you save money.

I Help You Improve Sales

Graphic design plays a huge role in marketing your products and services. Appealing graphics and visual messaging are part of what graphic design is all about. The more appealing your product or service is to your customers, the more likely you will get their business. I can help you do improve sales as a freelance graphic designer working with your marketing team for your business. Whether I’m helping with a sales presentation, Powerpoint presentation or a marketing collateral brochure for your next sales appointment, convention or trade show, I can help you improve your sales.

I Help You Improve Your Website

Let’s face it. Your website is a selling tool. Your website is either selling others on how you are an expert in your field and they should hire you, or it is selling others on why they shouldn’t hire you. Hopefully, it’s the first choice. As a graphic designer, I can help you improve your website, increase your visitor engagement, add new products or services, and help you do more business with your website. I am also a web designer, and I always have that in mind when I am working on a website project.

I Help You Make Money

If I help you save time, you can use your time to make more money. If I help you improve your sales, you should be making more money. If I help you improve your website, I help you make more money. The obvious conclusion is that, as a graphic designer, I help you make more money.

Graphic Design